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Melanie Casey Bridal Week: What Happened at Our In-Person Jewelry Event Episode 9

Melanie Casey Bridal Week: What Happened at Our In-Person Jewelry Event

· 04:59

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Melanie Casey:

Hi. This is Melanie from the Melanie Casey podcast. I am checking in after our in person bridal week event. My voice is gone because we had so much fun and talked to so many people. And I just wanted to say thank you to everybody that attended.

Melanie Casey:

For those of of you that did not attend, every year, we host a bridal week event. It's the only sale on our core collection that we have all year. So every year, we have an in person early access event at our Andover, Massachusetts showroom, which is rarely open to the public. And then after that, starting Saturday, we have an online virtual sale on our website for the entire week. That is how we start the holiday season, which is a is a really great time to get engaged for and it's a common time to get engaged.

Melanie Casey:

So it's our way of ensuring that our clients are incentivized to buy diamonds early before the diamond prices go up a lot in the mid November and December buying season, and it gets gives our jewelers enough time to actually make our jewelry to deliver it in time for holiday gifting or just for holiday proposals. So the the event yesterday had over 400 people attending between the hours of, noon to eight, and it was a whirlwind. We saw some familiar faces and quite a few brand new people. A lot of people that came our very first year doing this in person returned, which is wonderful to see. It's really fun because everybody wears their Melanie Casey jewelry that they've been been collecting from over the years.

Melanie Casey:

So I get to see pieces from, you know, when I first started in 2035. I saw a hammered band. I hammered myself. I remember baking. I saw quite a few retired cluster designs from over the years, and just people stack in really beautiful ways.

Melanie Casey:

A lot of clients came in with their heart set on a certain piece, and they were able to claim that piece before the sale went live for the rest of the online community to to be able to shop the sale. So now about the sale, it starts on October, and it runs through next Saturday at midnight. During this week, things will sell out quickly. A lot of our collection, by its nature, because it's handmade and gemstones being rare and hard to find, our product is often one of a kind or very limited edition. And once it's gone, it's gone usually.

Melanie Casey:

So we recommend shopping the sale early. And if you're in the market for a diamond engagement ring, you do have the whole week to get our $500 gift card incentive. But for, like, made to order wedding bands and things like that, once our bench reaches reaches its maximum capacity, which means it's once they reach the maximum number of orders that we can make this year, we will shut the sale down. Down. As of right now, it's going really well.

Melanie Casey:

We stocked up in a lot of in stock product this year to help us keep the sailing go going the sale going as long as we could. So we will see how this all unfolds, and I perhaps will give some updates. But if you are new to our brand and can make it to a bridal week event in the future, we would love to host you. And if you can't actually make it to Andover, Massachusetts, like some lucky people can, then the virtual event is just as fun. I would recommend following me on Instagram where I do a ton of giveaways during this entire Christmas season, especially during bridal week, and we just share what we're up to behind the scenes.

Melanie Casey:

And it's just fun. It's just a kind of a lighthearted environment, and I hope that you decide to join us along for the ride. And then the last way you can participate if you're interested and if you're curious on what we do during the season is join our Facebook community group. Even if you don't use Facebook, which I think most people kind of don't at this point, most of our clients are not on Facebook, that is a place that's worth kind of opening that old account again just to get the insight from that group on things like what's going on sale, when you're looking for something specific or special. They often know when and how you can get it.

Melanie Casey:

So if you're, interested in more of what we do, follow me on Instagram and join the Facebook community group, and definitely check out our sale this week. We have a full week to go. Everything on our website with a very few small notable exceptions is on sale up to 50% off. And then the holiday starts. So thank you for listening.

Melanie Casey:

I will, see you when I get my voice back.

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